Selecting Bloggers for Hotels via an Innovative Mixed MCDM Model

The global coronavirus disease 2019 (COVID-19) outbreak had a great impact on the tourism industry. Numerous hotels have ceased operations. Because of increasing influence blogs, various industries adopted blogs as publicity and marketing strategy. Companies utilize consumers’ trust loyalty toward bloggers to effectively contact them. Hence, play crucial role in hotel No past study has researched blogger selection by managers. In this study, an innovative mixed multiple-criteria decision-making (MCDM) model including importance-performance analysis (IPA), analytic hierarchy process (AHP), technique for order preference similarity ideal solution (TOPSIS) is established assist managers selecting bloggers. We firstly collect criteria via interviews with review literature selection. Messages stick are understood, remembered, enduring opinions behavior. we also introduce concept criteria. Based IPA review, hierarchical structure constructed. Then, AHP TOPSIS integrated case company select suitable